>Web 2.0 = human dynamics 101.
That’s my opinion. These web 2.0 tools we have today are just enablers for us to interact, in the same way we do offline, on a larger scale and faster pace.
One unexpected feature of these tools is that they drive control freaks crazy. Why? Cause you cannot control the interactions that take place when you use them. Hence, the need for authenticity and transparency, of really focusing on the other side of the interaction, rather than your own.
Authenticity and transparency nurture trust. The problem with not understanding these tools, is that you will never align your behaviors online with those that a connected, hyperlinked world values. At the core, these are non other than, I think, our true nature.