Unmass

Let’s talk about mass. Massification. Identification with “sameness”. Do you want to pass as a copy? Well, it feels safe sometimes, doesn’t it? Less risky, you may not get shouted at for being “the weird”…
 
Here’s the thing. Weirdness, therein lies your UNIQUENESS. Like Seth Godin likes to say (and he wrote about about it) ‘We are all weird’.
 
So, go ahead. Give yourself permission. Go be different. Go be unique and bring your best to the situation. Screw sameness. Un-mass.
 
This is what this week’s Caribbean Business is all about.
[check this and other cool illustrations over at www.neuronigniters.com]
unmass
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