Joaquín Rodríguez Kierce

A blog about productivity, meaning and making things happen.

Archive for the month “October, 2014”

How to get your product / idea / service bought

1. Start with “wouldn’t it be great if…?

After “if” describe your target audience’s reality without the problem you’re trying to solve for them.

2. Present your idea / product / service as the enabler of that brighter future.

It’s important to be honest here. Look for true alignment between the features of your solution and the brighter future. Don’t use this approach to try to fool anyone or just fill in the blanks.

3. Describe what your target audience needs to do in order to get to 1 via 2.

If your product / service / idea is any good, the benefits will far outweigh the price / effort that needs to be invested.

Prework needed:

A. Clear understanding – on your part – of who’s your audience and what their pain is

B. Deep understanding – on your part – of the benefits of your idea / product / service and how they solve the pain in A. Also, its flaws and areas of opportunity. Be prepared to share them with your audience – don’t be like everyone else.

C. Be convinced that you bring enough value to the table. Otherwise, don’t waste other people’s time.

This is an approach that I’ve seen work. It captures the attention of the intended audience at the beginning and puts the focus on the conversation on how your solution can help me as a potential client.

Notice how I said “how to get bought”, not how to sell. People like to buy, not to be sold.

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The silent killer

Is not stress itself.

A healthy dose of stress gets you going and helps feed your sense of achievement.
It’s the feeling that you’re not stressed enough, that somehow you’re not doing as much as it should be done.

It kills your self-confidence and nourishes the idea that you’re “not good enough” (because you’re not stressed enough).
It makes it seem ok to feel “less than” (other people, your true potential, the boos, your peers…) and so it screws up your sense of self-worth.

And.
Feeling sorry for yourself doesn’t solve the situation.

One way to get out of the cycle is to realize it’s the silent killer that diminishes you.

How to ask for honest feedback

In one simple sentence:

Let me know what you think, not what I want to hear.

This an effective way to let the other person know that yes, you have the desire to please with your proposal, project idea, business venture… but your relationship is important enough that you have removed this desire out of the other person’s way.

How to love what you do

The only way is to fall in love with the issues arising from your job / life calling while trying to achieve something meaningful to you.

What separates happy, passionate, successful people from the rest is the light in their eyes when confronting the inevitable issues that arise while working on what they devote their lives to.

Illusions in the workplace

Parker Palmer argues that life takes us on a journey of disillusionment, away from fiction and toward reality and truth.

He talks about 5 illusions:

1. The world as a battleground

2. Scarcity

3. I am what I do

4. Only cultivating rewarded talent

5. Everything must be measurable

Boom.

Think about the interactions at work for the last week. How many of these can you identify?

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