You give access to…
We subscribe to health plans to have access to care when we need it.
Religions promise access to heaven and eternal life.
People watch shows and read books with the words inside, secrets, uncovered, behind the scenes… because they want access to what other people don’t know.
Realtors sell access to debt liberation.
Universities sell access to the job market.
Consultants sell access to peace of mind.
In a way, every brand is a promise… of access to something unattainable at some point in time.
Since you are a brand, what access do you promise? To whom? Why do they / should they care?